A station website earns its keep when listeners visit it between broadcasts. These content habits, all manageable inside the Radio CMS, make that happen.Keep a living program guideYour schedule is you
A station website earns its keep when listeners visit it between broadcasts. These content habits, all manageable inside the Radio CMS, make that happen.
Keep a living program guide
Your schedule is your most-searched content. Keep show times current, add a short description and a host photo for every slot - listeners bond with people, not time blocks.
Publish rhythm beats publish volume
Two short news posts a week, every week, beat ten posts once a quarter. Announce new shows, cover local events you touch, celebrate listener milestones. Consistency signals a living station - to visitors and to search engines alike.
Archive your best moments as podcasts
Interviews and special shows should not vanish into the ether. Publish them as podcast episodes with a clear title and a two-sentence description; the RSS feed turns one broadcast into weeks of on-demand listening.
Make every page point to the play button
News, program pages, podcast pages - the player is always one glance away in the Radio CMS. Write content that ends with a reason to press it: "hear the full interview", "catch the show live on Thursday".
Measure and prune
Watch which pages and episodes actually get visits, do more of what works and quietly retire what does not. Your statistics answer this - check them monthly, not daily.